Online marketing is a dynamic business but not always unpredictable. For years now we've seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits. To help those on the fence with regards to their own video marketing we've put together a list of answers to commonly asked questions.
Is video marketing expensive?
Video marketing is only as expensive as the budget you're working with. There are lots of ways to create effective videos that don't cost you anything other than your time. You won't be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.
When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.
Where should you use video marketing? Include video in your page contentA study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.
Having a page 1 SERP listing is a challenge and if you're in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.
Increasing your page 1 rank chances by 53% makes a strong case for including video in your online marketing. Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.
Include video with your blog posts You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people? When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.SEO authority moz.com found that by providing a video along with the blog's text and images you expand your reach by 3X and that means 3X the user and 3X the link earning.
Should video marketing replace your blog?
Generally no but it should be made a part of it. While online videos represent 69% of all global consumeronlinetraffic in 2017 and 69% is obviously not a number you can ignore that's not to say your industry is necessarily on the high end of the trend towards video.
It's likely still trending that way but don't let it override your established efforts. User's expectations and habits vary per industry and niche within so add it to what you're doing rather than switching over all together.
How do you know if video marketing is right for you?
The easy answer is it most likely is but to be sure its good to test the waters.
Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won't affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.
Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.
You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing's stats vs. the stats after you added your video.
Bonus tip for marketing videos towards women
Marketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.
It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that's easy to receive. And that means including video with your content.
Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.
Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.
Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It's a cost effective and easy way to work with an industry professional while you study the ins and outs of social media, video, and online marketing.
P.S. If you liked what you read here, you will want to sign up for my newsletter where you'll get notified every Tuesday of that day's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca
Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster
In last week's article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market's confidence in you.
And when it comes to compelling people to purchase from you, that confidence must be fully established first.
This is what we call building the “Know, Like and Trust” factor with potential clients. As a business owner, your goal should always be to focus on these three areas in any marketing you do.
One of the best places to help you establish the “Know, Like and Trust” factor with your target market is by using video is on Social Media.
Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.
So how do you go about building the “Know, Like and Trust” factor with your audience through video?
The first thing is to determine what your target market would find of value. If you're not giving your potential clients something they want, then they have no reason to watch.
That value can come in a few different ways. A video can be:
Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.
Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.
Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let's dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.
Building the KNOW Factor
If you're like most entrepreneurs and small business owners, you are the face of your business. You don't have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.
This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale.
Getting in front of a video is a great, quick way to accomplish this.
So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you're producing but also some of your personality so people feel they are seeing a friend every time they watch your video.
Building the LIKE Factor
As people get to know you through your videos, something else is going to happen. You're creating an opportunity for them to also like you. This is where knowing and understanding your ideal target market really becomes important. People aren't going to purchase from you if they don't like you.
Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your audience is judging you the same way.
Of course you can't get everyone to like you but what you can do when you're creating your videos is to be:
- Uniquely Yourself – there's no point in trying to act like someone else. Just be you and you will draw your followers in naturally. - Genuinely Authentic – honesty and even some vulnerability will help people feel they are not watching a rip-off artist in action. - Timely Relevant – produce videos your target audience wants to watch and when they need to see it in order to convert them into paying clients quicker and easier. - Unabashedly Visible – don't hide behind the camera, people need to see your face in order to be able to like you!
Building the TRUST Factor
When all is said and done, if someone doesn't trust you, they will never do business with you. Period.
Sometimes business owners automatically assume people should trust them but may unknowingly be doing things that has the opposite effect.
Here's some ways you can establish trust with your ideal target market:
- Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. They are not going to trust you know what you're doing if you don't provide proof you do. - Pursue Excellence – The more you provide the best you have to offer by way of skills and expertise, the more you are building trust by showcasing your ability to solve the problems your target market has that your product or service provides. - Be Consistent – Randomly producing videos is not going to get you the traction you need to establish authority in your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it's once a month or once a week, that consistency will get you the results you're after. - Avoid “Salesy” Language – People don't like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them. - Provide Unique Content – They say there's nothing new that can be said about any given topic but what you can do is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn't been talked about before. Above all, avoid copying someone else's work – that's just wrong.
By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes your authority in your industry and helps develop the “Know Like and Trust” factor with your ideal target market.
Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a source of referrals for your business.
If the thought of doing videos for your social media marketing is too frightening to consider, or perhaps you simply lack the know-how on how to get started, I invite you to join my monthly Social Blast membership program where I cover topics like these and others each month in a live training call. Click here for details and come join our group today: www.socialmediagroupcoaching.com
Go now, create videos and get your best brand-visibility foot forward to generate more leads and sales for your business!
6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot
Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I've also been seeing a trend of videos made from simple animations or static inspirational images with music added.
All because Facebook has declared video to be something people want to watch more than any other form of content.
Then there's the popularity of YouTube, SnapChat, Twitter and Instagram's video platforms and capabilities that makes using video hard to ignore in today's business marketing landscape.
And it shouldn't come to anyone's surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.
The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.
Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:
- A Facebook video receives, on average, 135% more organic reach than a photo. - 73% of Business-to-Business marketers say video positively impacts their marketing return on investment. - According to CISCO, 80% of all consumer internet traffic will come from videos by 2020. - 10 billion videos are watched on Snapchat every day. - More than 500 million hours of videos are watched on YouTube every day - A Facebook video receives, on average, 135% more organic reach than a post with just a photo. - On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs - Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster. - Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don't (Aberdeen Group, 2015).
Pretty impressive, wouldn't you say? But what can video actually do for you that will help boost your bottom line?
By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:
Increase Your Target Market's Confidence in You Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market's confidence with your business offerings.
Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase. Boost Your Search Engine Rankings Because people tend to stay on your site's web page longer by watching a video, the search engine's algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
According to Moovly, your chances are 53x's greater to be higher up in Google's search results if your website or blog post includes a video. That coupled with Google's ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.Gain a Higher Social Media Reach Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way. Enjoy Higher Website Conversions Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering. Save on Expensive Production Costs With technological advancements we are seeing at an incredible rate, the great news is you don't need to invest in a lot of expensive equipment to create well-made videos.
All you need is your smart phone and you're good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to. Take Advantage of Showcasing Your Offerings A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.
Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it's simple, easy and a sure-thing for success.
7 SEO-Related Strategies You Can Do Now to Increase Website Conversions
It's been said you can lead a horse to water, but you can't make him drink. This is certainly true when it comes to online marketing as well. While business owners are hungry to achieve 1st page Google rankings (and if they're not, they should!), sometimes they are puzzled why greater traffic doesn't lead to greater sales.
After reading this article, you'll find out what SEO is, what it isn't, and how to harness the power of SEO to drive more sales for your business.
What SEO Is
SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings. Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.
There are many approaches to SEO. Three common ways include: Optimizing the main and blog article pages of your websiteLink BuildingCreating keyword-rich contentGoogle (and other search engines) loves websites that are highly relevant for a given keyword phrase. So the key is to create valuable content that is optimized for a popular keyword phrase.
Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.
What SEO Isn't
SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only. However, driving traffic to your website with SEO is only half the battle. It's also important to make sure your website is designed in a way that converts those leads into sales.
When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.
How Do You Improve Website Conversion?
This is where it really pays to hire a marketing firm to analyze your website.
While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.
Here are 7 ways to unleash the selling power of your website:
1. Capture lead information Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up.
This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.
2. Make it simple Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs.
Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.
3. Build trust fast First impressions are critically important. Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics.
Add contact information on your website so customers can ask questions and overcome their objections. A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.
4. Build rapport Not every visitor will buy right away. The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
5. Add incentives Create an exit page that gives a special offer before they leave the site. You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more. Email them a special introductory discount thanking them for being a new customer.
6. Keep it focused A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
It's best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.
7. Develop a cohesive strategy for each product Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy.
Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.
SEO and Website Conversion – The Winning Team to Sales Growth
If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion.
To your success, Susan Friesen P.S. If you liked what you read here, you will want to sign up for my newsletter where you'll get notified every Tuesday of that day's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca
So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing?
The answer to that question can be very complex.
This is why most business owners invest in search engine optimization (SEO) agencies or experts to increase their website search engine visibility that will generate more sales leads.
In working with many entrepreneurs and small business owners, the last thing they want to learn about is SEO! They would much prefer to focus on their own business and core competency than to learn someone else's expertise.
So if your website suffers from low search engine rankings, and you don't want to have to learn a whole new profession in order to boost those rankings, here are four steps to finding the best SEO consultant for your specific business needs:
1. Determine What You Want
Websites can be at varying search visibility stages and will have different SEO needs. For example, your website might only need to be ranked better on different search engines vs. needing everything from pay-per-click advertising, ongoing SEO maintenance, content creation SEM (Search Engine Marketing), Social Media Marketing and more.
So before you jump in and try typing the “Best SEO agency in X city” into Google, you first need to determine what you want out of an SEO campaign.
Ask yourself: “What results do I want an SEO expert to achieve?”
It could be as simple as increasing website traffic by five to ten percent within the next six to eight months. Or your objective might be to build your list of an additional 100 qualified leads over a certain time frame.
Having these specific key performance questions answered will help you measure the success of your campaign. But do keep in mind that SEO and SEM are relative where the results you seek can be in direct proportion to the money you are willing to invest.
Keeping your expectations realistic is important, especially when no legitimate SEO expert can promise results that are out of their control when it comes to how the search engines behave.
2. Shop Around Once you've determined what you want to achieve, talk with multiple SEO experts to compare which ones are suitable for your specific business needs.
A good search engine optimization campaign is a process that can take from four months to a year to achieve your goals. A good SEO campaign first needs to implement website improvements and then will have a cumulative effect before seeing potential benefits.
If an SEO agency promises high search engine rankings in a fast amount of time, run the other way. No one has the secret to that kind of success unless they were part of the inner circle working at Google.
A good SEO expert should show interest in your business and what you want to achieve with his or her help. Have the expectation they are working as an extension of your current in-house team – someone who is readily available to answer your exploratory questions and provide regular status updates.
3. Check References & Past Performances Past performances can accurately predict the future and what the SEO expert can do for your business. If they have had considerable successes helping similar industries to yours, then they will have no trouble helping you. An ideal way to check on a potential SEO's credentials is to ask their former and current clients directly. Find out how effectively the SEO campaign worked and what kind of guidance and suggestions he or she provided throughout.
A good SEO expert should not only solve long-term problems, but also be accessible to answer any questions you might have.
4. Ask About Their Story
Knowing the personal story of the SEO candidate can help you greatly with determining whether they will be a good fit for you and your business.
Ask them about how they became a Google partner or what their proudest achievement is. Even ask about their best or worst clients and how they handled difficult clients.
It's much like hiring a potential employee – you need to decide from the “job” interview, not just from their impressive-looking sales page or the number of Facebook likes they have.
Hiring the right SEO help is crucial to your business's success. Follow these guidelines to help you find the best person or agency that will help you achieve your goals.
Daniel Simmons is our SEO expert at eVisions Media. If you don't want to learn someone else's expertise by taking on the big task of search engine optimizing your website yourself, give him a call to discuss your goals and see if he'd make a good fit for you and your business.
P.S. If you liked what you read here, you will want to sign up for my newsletter where you'll get notified every Tuesday of that day's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca